Assessing Market Demand

Summary

“The Cleveland Foundation knew the businesses they created would need to meet the needs of local institutions, create a good number of livable wage jobs, and be profitable enough to be able to generate equity for each of the employees. In the case of both laundry and solar cooperatives, the idea for these services came directly from dialogue with leaders from local anchors. With further analysis it was found that by leveraging federal funding, loans and tax credits, the businesses could thrive. In the case of the laundry, the CEO of the soon-to-be-build Cleveland Veterans Administration Medical Center noted that the Center would need a laundry service provider. Given the interest area institutions had in environmentally friendly services, the development team researched other potential customers, including area nursing homes, and found that there was strong demand for such services because of the high costs of doing laundry in-house.”
Quote from: www.community-wealth.org/sites/clone.community-wealth.org/files/downloads/article-wang-filion.pdf

Part of Solution

  • Building Community Wealth through Worker-Owned Businesses

  • Photo credit

    http://community-wealth.org/sites/clone.community-wealth.org/files/downloads/article-wang-filion.pdf

    Photos

    • 01

    Resources

    Organisations Involved